Marketing & More...


Marketing Opportunities and Useful Websites:

Clover Market: Contact Janet Long at theclovermarket@gmail.com if you would like to participate in the Market. We encourage you to remain open on Sundays, offer coupons or incentives to attract Market visitors to your stores.

First Friday Main Line: Contact Sherry Tillman at firstfriday@firstfridaymainline.com if you would like to be a participating FFML venue. Take advantage of Femi’s marketing efforts to increase your visibility!

WXPN- Contact Lyn Finnerty lyn@xpn.org. There are inexpensive marketing opportunities through Wipe’s email newsletters. Also consider offering an XPN Members Only benefit (discount, special event, preview show, etc.) to bring new shoppers to your store.

Septa pass perks: Offer Septa riders an incentive to visit your store. Sign up at www.septapassperks.org

AI web site, www.allaboutardmore.com. Please submit any sale info or special coupon offers. Please send your info to linda@ardmoreinitiative.org

Main Line Neighbors: Contact them for inclusion in MainLineCoupons.com Rates start at $200. Contact Lisa Rose lisa@mainlineneighbors.com 610.688.5830

AI E-blasts: Please contact Jil@ardmoreinitiative.org  with info to be included in our biweekly E-blasts. E-blasts are sent on or around the 1st & 15th of the month. Please submit info approximately 1 week before publication dates.

Groupon. Check out www.groupon.com, www.foursquare.com. www.likestyle.com, www.livingsocial.com some websites offering discounts to shoppers who subscribe.

Ardmore Patch. Check out www.ardmore.patch.com, a new E-newspaper featuring local businesses, local news & events.

Main Line Today Ardmore supplement: The AI works with Main Line Today magazine to produce an annual Ardmore supplement. The supplement will likely publish again in March of 2011. It includes a fill listing of our businesses. The AI may be able to offer coop ad rates to help district businesses underwrite the costs of advertising in the supplement.

Constant Contact is a great, inexpensive E-marketing tool. Get a free trial at www.constantcontact.com 

Awards: The AI will present 3 awards at Taste of Ardmore: The “Charlie” Award for outstanding volunteerism in the community, “Community Bright Spot” for best façade or window décor, and the “Shining Star” award for a person or business that has gone above & beyond the call. Please submit your nominations by 10/1 using the attached nomination form.

Miscellaneous:

 • Ardmore Business Association: Mary Grace Heiser, manager of Sovereign Bank and President of the ABA was moved to another branch of the bank. The ABA is seeking new officers. If you are interested in helping yourself & your fellow Ardmore merchants, please consider stepping up. Contact ABA Vice-President Scott Mahan at scmahan@aol.com or Treasurer Gary Weisband at garyweisbandcpa@verizon.net

Display racks: “It takes a Village”- it takes the cooperation of all of our merchants to make & keep our town vibrant. The AI has purchased display racks to distribute our restaurant and antiques guides as well as other events of interest. Please contact  Christine@ardmoreinitiative.org if you are willing to put a small display rack in your store.



Useful web sites (marketing and sales tips):

 www.sandler.com
www.profitsplus.org

www.ricksegel.com

www.hootsuite.com - allows you to pre-write your facebook and twitter posts and select the transmission date.




Information on our Current Recession



Energy Saving Tips for Businesses

More Energy Saving Tips


Strategic Marketing Tips